![]() ![]() With the addition of social features such as the ability to follow other users, media access to direct message product founders, and the ability to curate product collections, Product Hunt may be leading the way for a tech PR revolution. The combination of moderation and the community option to “upvote” posts, similar to Reddit, allows visitors to decide easily whether or not a featured product or startup is worthy of exploring. Giving special access to media companies and tech influencers first, Product Hunt has been able to play the role of gatekeeper and hold its content to a certain buzzworthy standard. ![]() Anyone can submit products for review, but only a small percent of Product Hunt’s monthly visitors are allowed to post in discussions. Ryan Hoover, the founder of Product Hunt, actively cultivated the community in 2013 and is credited with building the foundation of Product Hunt on high-quality postings only. And while Product Hunt’s site may not look like much, it has amassed a large and active following, including key tech influencers, celebrities, reporters, and more recently, venture capitalists. The platform combines peer referrals with a forum-like format and surfaces products that are both intriguing and relevant to the tech-focused community. ![]() Product Hunt has become the go-to discovery tool for “ product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations.” ![]()
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